• Smells like a secret

    Strangers will ask what you’re wearing and won’t believe it’s just your laundry.

  • Stain killer. Planet lover.

    High-performance clean, optimised for cold wash. Powered by plants.

What early customers said in our 200-bottle soft launch...

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What do I actually get for joining now?

48-hour early access to the first drop and waitlist-only prices that won't be available later. No cost, no obligation, unsubscribe anytime.

When are you launching?

We’re lining up our first full production run for early 2026. The waitlist hears first and gets the private link before it’s public.

Why is Sentire different from regular detergent?

Sentire uses fine fragrance scents inspired by cult perfume. No more “lavender breeze.” Addictive, modern scents you can’t ignore.

How much will it cost?

Expect mid-$20s to low-$30s per 1L bottle, with a lower per-wash cost than most premium detergents.